Stay Frank: candid marketing for new media
The Frankest Expectations
for Independent Hotels
The Business End
Hotelbook offers a central marketplace for thousands of unique and independently-owned hotels that can be downright hard to find online. Unfortunately, for the longest time the site's product content was unreliable at best, and non-existent at worse. Stay Frank saw opportunity and kick started a massive content-redevelopment program developed in a joint project with hotelbook's own hotel marketing agency, Standing Dog Interactive.
Be What You Are
As a travel website, hotelbook needed honest, substantive copy so customers could make informed hotel-booking decisions. Stay Frank and Standing Dog developed a content style guide to lend an informed, objective voice on hotelbook.com's product landing pages. Then Frank assembled a team of five experienced travel writers to research and write new content for almost 700 hotels, in less than 4 months.
Website: www.hotelbook.comSkills at Play:
- Strategic Content Development
- Search Engine Optimization (SEO)
- Blogging, Podcasting
- Direct e-Mail Copy
Making That Impression
It takes an audience to make an impression. That's why Stay Frank took the time to SEO each and every page of new content for achievable search terms, giving much needed visibility to hotelbook's page rank in a competitive travel market. As a result, hotelbook.com made the most of its valuable new content with improved targeted natural traffic, and frank copy for interested visitors.
Frank also made contributions to the hotelbook.com travel blog, and produced an episode of the hotelbook.com vacation podcast. All from the comfort of his office.
